TikTok stars and sisters Charli D'Amelio and Dixie D'Amelio have launched a fashion brand, Social Tourist, in partnership with the Abercrombie & Fitch company, available exclusively at Hollister from May 20.
The new brand 'reflects Gen Z’s unique lens of living in a digitally native environment', and Charli commented 'The first product drop is all about introducing the brand to our fans, and the second drop in June reflects our individual personalities - designs that reflect Dixie’s personality are a bit edgier, with dark colour palettes and patterns, where my vibe is shown through super feminine and cute styles. We can’t wait to put our vision out into the world!'.